DoubleClick Digital Marketing (DDM) is an integrated platform for ad technology that allows advertisers and agencies to design, manage, and develop powerful online marketing strategies. DDM incorporates top-of-the-line solutions to aid buyers in running holistic campaigns that span various channels.
DoubleClick for Advertisers (DFA)
DoubleClick for Advertisers (DFA) is ad management and serving software that aids advertisers and agencies manage all aspects of digital advertising campaigns. DFA simplifies the process of planning the ad, trafficking serving, optimization, and reporting. DFA serves as the base of DoubleClick’s ad managing platform designed for marketers. It comprises DoubleClick Search, DoubleClick Rich Media, and DoubleClick Ad Exchange. Together, these services assist marketers and agencies to master even the most difficult internet-based advertising methods.
DoubleClick Bid Manager
DoubleClick Bid Manager is a new demand-side system (DSP) by Google. Based using Google’s global infrastructure and fully integrated with DoubleClick Digital Marketing, DoubleClick Bid Manager redefines programmatic buying to let marketers and agencies purchase display media more efficiently and effectively through one platform that spans exchanges in real-time.
DoubleClick Rich Media
DoubleClick Rich Media is a complete system that allows for the production of reports, managing and managing rich media ads. From beginning to end, DoubleClick Rich Media makes it simple to create innovative and efficient online campaigns that make the most of video and interactivity.
DoubleClick Search
Based on the Google infrastructure and fully connected to DoubleClick’s DoubleClick Digital Marketing system, DoubleClick Search makes it quicker and easier to manage large-scale search campaigns that span Google Ads, 1 Microsoft adCenter, and Yahoo Search Marketing.
DoubleClick Studio
DoubleClick Studio is a production and workflow tool utilized by media and creative agencies to manage and produce DoubleClick Rich Media ad units. It aids creative agencies to streamline their processes for rich media and take control of the turnaround time. Marketing agencies and media agencies using DoubleClick for Advertisers are able to reduce the time dealing with and managing rich media ads while collaborating with the creative firms that utilize DoubleClick Studio.
