If there is anything that needs to be fixed right now on the internet, it is the content. The internet has already become the cesspool of content. There are reasons that we will discuss why it happened at the first place. But Google is now being strict around the quality of content. It wants content and Keywords to be handled correctly. This is something not many do know. People use Keywords incorrectly and this leads to penalties. And how do you do it? Either you reach the best SEO agency, or you do the Sisyphean work by yourself. For the first choice, we suggest Facebook Blurn, for the latter choice we give you this guide!
What are Keywords in SEO?
There was a time when the internet was a fancy to the world. It was novel and it was nothing like something seen ever before. It could connect people across the poles. The idea was to be able to send and see content across a distance at a faster rate. And soon people realized its potential. Almost every type of communication was possible through it. People started to open websites, very basic ones. But the problem was how would people be able to look for it? It was like there are thousands of homes on Earth but all of them are hidden from each other. To visit a home, you must know its exact location. This problem got resolved by a Search Engine.
Why do Search Engines require keywords?
Search Engine works like a librarian. It knows where things are and it can help people look for what they wish to. However, it must first know what the book is titled and what its content is. This becomes possible with the use of keywords. Consider a website to be a book; consider its different pages to be the pages of a book. Search Engine, unlike intelligent and conscious librarians, is an algorithm that needs keywords to be fed to know about a website and its pages. So, when a person comes to the librarian and asks if there is an article about how to choose the best SEO Agency, the librarian will know where to look for that article because it has read every page written there.
What are keywords in SEO?
Keywords are the queries that people search on Google. It is this simple. Consider keywords through this chain,
- A user searches on Google with the phrase “Facebook Blurn”
- Google takes it as a query and knows that the user is looking for something related to this phrase.
- It then looks across billions of web pages that talk about ‘Facebook Blurn’ and contain it in their content.
- It then ranks those pages accordingly on the SERP (Search Engine Result Page).
- The user then clicks on the links over the screen.
It was this simple. But then people started to think that if Google takes Keywords into consideration then why not use more and more? This way Google might rank you over other websites? It was like if a girl is looking to learn about chocolates in a crowd, then why won’t she come to you if you will shout Chocolate, chocolate, chocolate, hundreds of times? Similarly, if a person is looking for “best SEO Agency” on Google, then why not to stuff this phrase in an article tens and hundreds of times? This way the dumb algorithms of Google might think that you know more and then might show you on top of the first page? This led to the general practice of stuffing the page with keywords people want to target and rank for. It was working in the early internet years. But then Google released its various updates related to keywords – Panda, Hummingbird, RankBrain, BERT, Passage Ranking, etc.
Now, Google penalizes those websites that handle keywords badly. It even deindexes the complete website from the server. So, how do you use keywords wisely?
Tips on using keywords wisely in SEO!
There are a total of four factors related to keywords that manipulate the Search Rankings.
- The Keyword Density,
- The Keyword Prominence,
- Keyword Stuffing, and
- Keyword Stemming
We will discuss each one of these briefly and tell you how you should adjust your content around them.
Keyword Density
It is the most famous factor that impacts negatively if used in abundance. Keyword density means how much share a keyword or keyphrase takes in the total content. If you are using “Best SEO Agency” 100 times in a 1000 word article, its density is 3×100=300 in 1000 words, i.e., 30 %.
The general idea was, the more the better. No! Stop it! It will do nothing but harm your website negatively. Google considers this to be a black hat practice and thus punishes those pages and domains that hold higher density for any keyword. It leads to poor quality content that is too boring to read and too shallow to provide any value.
Keyword Prominence
It means how early your primary keyword appears in the article. The Google representative John Mueller had confirmed that your primary keyword should be early. No one would love an article about apples where the word apple occurs at the 10th page. Use the primary keyword in the heading if possible, in the first paragraph if possible, and then beautifully distributed throughout.
Keyword Stuffing
This is very similar to keyword density. Keyword stuffing means you are overusing a particular keyword in an article. For example, if people are searching for “literary blogs” you might think of writing an article and then use these keywords all through the page, like completely, in an attempt to make your website rank higher in terms of literature. YOu may stuff your article with keywords, but be ready to get your website banned forever by Google and other search engines.
Keyword Stemming
This means using variations of your primary keyword with prefixes and suffixes to make it look good. For example, if you are writing for the primary keyword “Run”, you might think of using Running, Runner, Post Run, Prerun, etc. This is not a good habit because it will make you compromise the quality of the content. And we all know that content is the king and will be for the future!
The best advice that could there be is to not use it intentionally. It will do nothing but make your writing seem artificial unoriginal and forceful. Write naturally and the variations will occur anyhow throughout the article.
Conclusion on keywords, SEO, and SEO Agency!
With quality being the focus of the future, there is no way you can get away with manipulating the Search Engine. The best chance you can have to rank higher is to write good content and have better quality link-building throughout the internet in your own niche. Never try to overdo keywords. Be sure that you are using keywords naturally and with a beautiful balance. This will make your writing look novel and graceful. Also, use your primary keyword in the title and first paragraph if possible. However, know that keywords are just a fraction of the complete SEO journey, which is too large and tough.
If you think that it is too much for you to handle, we suggest you look for the best SEO agency around you. It will be a great help for you if the vision is to set your digital presence and make it thrive in the long term. We suggest Blurn (Facebook, Blurn) because of the giant expertise it has been offering to people for years. Or look for any agency near you to get the required help!
